The Piliquela Film Festival is organized by the Quezon Province Heritage Council Inc., a non-government organization that focuses on the heritage of the province of Quezon. Held last March 18-20 at the Governor's Mansion in Lucena, the film fest features the works of the prominent directors of the province. The festival opened with the film "Ibong Adarna" by Vicente Salumbides. who was a grand man in the history of Philippine Cinema. The film was the first Tagalog film to ever have color sequences, with the film using watercolor painting for scenes that involve the Ibong Adarna.
Ibong Adarna was released in October 1941. Salumbides also wrote a book on Philippine cinema which is now considered an important contribution to documenting the history of cinema here in the Philippines.
The opening night of the film festival was graced by several lawmakers, actors, and directors from the towns of Quezon. An interesting part of the ceremony was the Tagayan, a practice said to be done to welcome guests and important people. In attendance also were representatives from the National Commission for the Culture and the Arts, the local government bodies of Quezon, among many others. The festival was praised for honoring and promoting the artistry of the Quezonians.
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